Unethical or ignorant?
Is ignorance an excuse for giving the wrong advice? Or is it as unethical as someone deliberately misleading a client for their own gain? I have previously written about the integrity of businesses...
View ArticleManaging feedback
When I’m writing for some of my corporate clients, a number of people need to be involved in the document – usually a mix of technical experts and legal advisers, along with a manager or two. If you...
View ArticleMaking an offer
A few days ago I wrote about a beautician sign offering 50% off clients, focussing on the poorly communicated message. I have another issue with that sign, and their special offer for new clients....
View ArticleConsulting new clients
Last week I referredto a post by Danielle Keister about admitting she is human and may make mistakes before she actually makes any. The other detail I got from her post was her insistence on having a...
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Who are you communicating about?
Are your website, your emails, your flyers and your conversations about you (and your business) or about your (prospective) client and their business? Robert Middleton has written a blog post on...
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You can write great client letters
I wrote about an officious bank letter that resulted in me closing my account. Professional looking letters are part of your brand There was more to that letter for teaching about good letter...
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